About ARGenesis
Born in insurance. Built for cross-industry impact.
Actuarial-led. AI-first. Decision intelligence you can trust. ARGenesis is a specialist firm combining actuarial science, advanced analytics and modern AI including GenAI and agentic AI, underpinned by strong data engineering and a practical platform ecosystem. Rooted in insurance, we now support health and wellbeing organisations, retailers, educators and other regulated, data-rich sectors to design, deploy and govern reliable decision systems.
- City of London base · Remote first · Global clients
- Serving insurance, health, retail, education and more
ARGenesis at a glance
From models to platforms secure, governed and deployment-ready.
We combine consulting, technology and research to help organisations use AI safely, responsibly and effectively.
- 01
Decision intelligence you can trust
Actuarial thinking + AI engineering to build reliable decision systems in regulated, data-rich environments.
- 02
Born in insurance. Built beyond it
Deep market expertise, now applied across insurance, health & wellbeing, retail, education and other sectors.
- 03
7+ years established
Backed by a specialist team with 50+ years of combined delivery experience across analytics, software and AI.
- 04
Trusted by leading organisations
We support global clients including insurers, MGAs, Health, Educations and complex businesses with high standards for control and delivery.
- 05
Software that cuts cycle time
We automate heavy workflows (e.g., reserving/pricing/reporting) — moving from days to minutes, with consistency and auditability.
- 06
The ARGenesis ecosystem
GenieAPP + GenieLab + GenAI + Agentic-AI — a connected toolkit that turns problem framing into deployed solutions fast.
Leadership & team
Senior leadership with deep domain and delivery experience.
ARGenesis is led by an actuarial and AI founder with roots in insurance, supported by a senior team and advisors spanning data, engineering and domain expertise.
Asif John
Managing Director
Founder of ARGenesis, builds trustworthy AI for different organisations. A qualified Actuary with ~20 years’ experience, he blends actuarial, analytics and GenAI and chairs the IFoA AI, Data Science & Emerging Technologies Practice Board.
LinkedIn →- PB
Payal Bhadola
Partner, AI Transformation
Leads AI adoption and transformation programmes using the PROSCI® ADKAR model, integrating GenAI, automation, cloud and chatbots to drive adoption with minimal resistance.
LinkedIn → 
Apollos Dan
Director, Actuarial
A qualified actuary with 20 years’ experience in reserving and capital, including Milliman, PwC, KPMG and Zurich. Specialises in Solvency II, model validation and ORSA.
LinkedIn →- ST
Shaylee Tiwari
Director, AI Engineering
Leads the build of ARGenesis AI solutions and platforms, covering data foundations, GenAI/ML delivery, technical architecture and production deployment.
- FS
Faizan Syed
Director, TechOps & Security
Leads technology operations and cybersecurity, managing infrastructure, access and reliability across internal and client environments.
LinkedIn → - CD
Chris Daniels
Director, Commercial
Leads commercial growth, building pipeline, partnerships and bids/proposals and managing key accounts.
LinkedIn → - DI
David Indge
Advisory
A (re)insurance professional with nearly 40 years’ experience, supporting businesses in strengthening underwriting, pricing and portfolio management.
LinkedIn → 
Dan Huynh
Strategy Growth Advisor
Brings over two decades of international (re)insurance experience in business strategy & development.
LinkedIn →
Kay Aslam
EA & Business Developer
LinkedIn →
Mission & vision
Why ARGenesis exists and what we are building towards.
Our mission: to help organisations make better, faster and more transparent decisions by combining actuarial science, data engineering and artificial intelligence within frameworks that leaders and teams can trust.
Our vision: a world where analytics and AI are used responsibly to improve financial stability, wellbeing and opportunity, where decision technology augments human judgement rather than replacing it and where organisations can adopt new tools with confidence and clarity.
What we stand for
Values that guide how we work with clients and each other.
- 01
Integrity & governance
Actuarial-grade discipline in how we use data and AI, clear documentation, appropriate controls and auditability.
- 02
Technical excellence
Deep actuarial, data science and engineering experience. Modern AI, GenAI and automation techniques that stand up in production.
- 03
Innovation with discipline
Curiosity and experimentation with clear guardrails, balancing delivery speed with robustness and risk management.
- 04
Partnership & impact
Working alongside clients, transferring skills, IP and ways of working, with a focus on measurable, long-term value.
- 05
Wellbeing & social impact
Serenigy reflects our commitment to mental health, building technology that supports people and communities.
Our story
From actuarial roots to AI-era decision intelligence.
ARGenesis grew out of years of frontline actuarial and analytics work with global insurers, reinsurers and other data-rich organisations. We kept seeing the same pattern repeat: strong models and valuable insight, but real friction when turning them into joined-up, explainable decisions that teams can trust and act on.
Today, we build AI-enabled decision frameworks for organisations across insurance and beyond combining reserving, pricing and capital modelling with modern data platforms, advanced analytics, GenAI, agentic systems and strong governance.
Engagement styles
- Targeted engagements to solve a defined problem or unlock a specific use case.
- Multi-month programmes with roadmaps, delivery sprints and operating model support.
- Platform onboarding and co-build projects to accelerate implementation and adoption.
- Workshops, academies and training to upskill teams and embed ways of working.
Ready for the next step?
Let’s talk about where AI, actuarial and decision systems can take you.
Whether you start with GenieAPP, a GenAI workflow in GenieLab, an underwriting copilot in GenieUs, or a focused consulting engagement, we will meet you where you are and move at a pace that fits your organisation.
Start a conversation→Explore GenieAPP→Discover Serenigy, our wellbeing platform→